EN
ENIT
inLombardia

Bergamo
just amazing

Local flavors and colors

Crafts and shopping

Sustainable routes

Summer outdoor

Winter outdoor

Events and festivals

The unmissable

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Ciclepath and Bergamo Brescia Way

1
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

The casoncelli and the polenta

2
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

Clusone and the Presolana

3
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

The museums: Accademia Carrara and GAMeC

4
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

Upper Town

5
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

Lower Town

6
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Lovere

7
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

Cheese valleys

8
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

The Venetian Walls

9
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

San Pellegrino Terme

10

Fresh in season

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
25 mar/25 mar

1 hour by Tuk Tuk among the best scenic spots

130.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
22 mar/22 dec

Alta Val Brembana in 2 days among medieval villages, history and donkey experience

79.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
10 feb/6 jan

Exhibition – One Gallery, Many Collections

7.00 €
'[{"term_id":350,"name":"Editoriale","slug":"editoriale","term_group":0,"term_taxonomy_id":350,"taxonomy":"kind","description":"","parent":0,"count":182,"filter":"raw"}]'

Festival Violoncellistico Internazionale “Alfredo Piatti”

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24 nov/31 dec

Gastronomic Tour of Bergamo – in the morning

85.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
31 jan/31 dec

In the cellar, the wine, the passion.

44.00 €
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23 sep/26 oct

Medieval Halloween Dinner

80.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
30 oct/11 mar

Pumpkin Patch by Tulipania, collect your pumpkin!

9.50 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
21 nov/31 dec

Sato Code, the escape room across the city

9.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
10 mar/10 mar

Tour of Lake Iseo by bicycle

149.00 €

Food and wine

'null'

The “Principi delle Orobie” Cheeses

'null'

Food and wine experiences

'null'

The wines of Bergamo

'null'

Local Food

'null'

Craft beers

Outdoor

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From St. Vigil to Bastia Hill

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25 mar/25 mar

1 hour by Tuk Tuk among the best scenic spots

130.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Leoland

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Orio al Serio Airport – Bergamo Train Station Cycle Path

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Park of the Hills

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3 feb/31 dec

Easy hot air balloon in exclusive flight for 2 people

790.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
1 jan/10 jan

Sailing cruise 3 hours – afternoon

400.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Gleno Alpine Arboretum

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Green Way

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LUZZANA GIANT PARK

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Greenway of the streams of Bergamo

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Trucca Park

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1 may/30 nov

E-bike tour through Bergamo Alta

39.00 €
'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Trekking to the Medici Refuge under Presolana

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Over the Hill: Zambla

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3 feb/3 feb

Hot air balloon in exclusive flight in Lombardy

890.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Botanical Garden of Bergamo “Lorenzo Rota”: a window on the landscape

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North Oglio Park

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Le Cornelle Wildlife Park

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24 apr/31 dec

Bossico and its breathtaking view of Lake Iseo

75.00 €
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The valley of cold

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Mount Pora

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4 dec/20 dec

Walk on the Walls

110.00 €
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Foppolo

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Spiazzi di Gromo Bikepark

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1 jan/31 dec

Double canoe rental

18.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

The Park suspended in the woods

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Selvino

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Top 10 treks in the province

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13 sep/3 nov

Pumpkin Patch on a fixed date

6.00 €
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Caves of wonders

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24 apr/31 dec

Montisola by e-bike

85.00 €
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1 jan/31 dec

SUP rental

12.00 €
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Vodala Refuge

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Turani Park

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The Way of the Vases

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Serio Falls

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Bastion and meadow of the Fara

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Golf Club Ai colli di Bergamo

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

PARRA OPPIDUM OF THE OROBI

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10 jan/31 dec

Sailing cruise 6 hours

700.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
1 jun/31 dec

Lesson in el plein air painting

60.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Spiazzi di Gromo

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12 jun/31 dec

Discover the Seriana Valley by e-bike

75.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

WWF Oasis – Special Area of Conservation Valpredina and Misma

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24 apr/31 dec

E-bike tours in Presolana, the Dolomite mountain of Bergamo, Italy

75.00 €
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Suardi Park

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Lizzola

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Schilpario

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Piazzatorre

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From Riva di Solto to Fonteno

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Presolana Pass

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Adventure Raid Center Schilpario

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1 jan/10 jan

Sailing cruise 3 hours – morning

400.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Adda Park

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1 jan/31 dec

Single canoe rental

12.00 €
'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Trekking from Pizzino to Rifugio Gherardi

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Maresana Hill

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Dream Caves

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Forest in Kiss

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From Pontida to Sotto il Monte via Monte Canto.

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17 jan/30 dec

13Points Tour – Escape from the City

15.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

GREEN OASIS

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30 oct/11 mar

Pumpkin Patch by Tulipania, collect your pumpkin!

9.50 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
14 jun/14 jun

E-bike Tour in Valzurio: The Moschel huts and the Marmitte dei Giganti

75.00 €
'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

From Piazzo to Rifugio Gremei

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Aviatico, Cornagera and Monte Poieto

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The Valley of Biodiversity

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1 jan/31 dec

Canoe Excursion

30.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

GLENO’S GUN.

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Marenzi Park and Caprotti Park

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Accessible route to the Sanctuary of the Madonna of Salzana (Taleggio Valley)

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From the Cespedose Refuge to the peaks

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Trekking from Brumano to Resegone Refuge

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
10 mar/10 mar

Tour of Lake Iseo by bicycle

149.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

BRANCALEONE FOUNTAIN NATURE RESERVE

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
14 jun/14 jun

E-bike sunset tour with aperitif in Alta Val Seriana

75.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Orobie Park

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
28 jul/20 dec

Discovering the Val d’Astino, an exceptional example of landscape

110.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

The gorges of Lake Iseo

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Sanguigno Valley and the Gianpace Shelter

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
1 jun/31 dec

Urban sketching lesson on the streets of Upper Town

45.00 €
'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
10 aug/10 oct

TEST- BERGAMO, THE VENETIAN WALLS AND HILLS BY E-BIKE

75.00 €
'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Vò waterfalls

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Up and down the steps

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

Trekking from Bueggio to the Gleno Dam

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
21 nov/31 dec

Sato Code, the escape room across the city

9.00 €
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Colere

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12 jun/31 dec

Discover Bergamo and its Hills by e-bike

75.00 €
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THE MINES OF DOSSENA

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A.S.D. Golf Club Bergamo “L’Albenza”

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Brunone Valley

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

N.A.B. Museum – Nature Environment Borlezza

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Vertova Valley

'[{"term_id":534,"name":"Esperienza","slug":"esperienza","term_group":0,"term_taxonomy_id":534,"taxonomy":"kind","description":"","parent":0,"count":576,"filter":"raw"}]'
14 jun/14 jun

The Bossico Plateau by e-bike

75.00 €
'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

From Ponteranica to Bergamo along the Via delle Sorelle

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Valtorta – Piani di Bobbio

'[{"term_id":349,"name":"Itinerario","slug":"itinerario","term_group":0,"term_taxonomy_id":349,"taxonomy":"kind","description":"","parent":0,"count":203,"filter":"raw"}]'

The Green City

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Serio River Park

'[{"term_id":43,"name":"POI","slug":"poi","term_group":0,"term_taxonomy_id":43,"taxonomy":"kind","description":"","parent":0,"count":3007,"filter":"raw"}]'

Nature oasis at Pertus Pass

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Italian Ministry of Tourism fund in favor of municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites.

The Minister of Tourism together with with the Minister of Economy and Finance, following an agreement reached at the Unified Conference, has adopted a measure establishing the “Fund in favor of Municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites” (hereinafter referred to as the “Fund”).

The aim is to support the recovery of the tourism sector, particularly affected by the crisis generated by the Covid-19 pandemic, in municipalities characterized by a marked tourist-cultural vocation. The initiative is aimed at and supports Italian cities that are part of the UNESCO Creative Cities Network. The establishment of the aforementioned Fund primarily responds to the objective of revitalizing the Italian tourism sector by supporting the development of projects aimed at enhancing the cultural heritage in cities where the presence of sites listed on the UNESCO heritage list is a determining factor in attractiveness and tourism competitiveness.

The interventions consist of initiatives related to digital tourism promotion and valorization tools, tourist itineraries, tourist marketing projects, as well as construction, structural, or plant works and setups aimed at increasing tourism enjoyment and attractiveness.
The fund has a total financial allocation of 75 million euros. The amount is distributed as follows:

  • 58.8 million for “Municipalities with cultural, historical, artistic, and scenic vocations” in whose territories there are sites recognized by UNESCO as World Heritage Sites;
  • 4.9 million for Italian municipalities that are part of the UNESCO Creative Cities Network;
  • 9.8 million for tourist enhancement interventions in the city of Rome;
  • 1.5 million for assistance activities to municipalities (e.g., verification of proposed projects, reporting, and monitoring) and for the creation and management of the dedicated computer platform for the incentive.

Guidelines for communication and advertising of the interventions have been developed to facilitate the promotion of projects funded. An operational tool aimed at providing beneficiaries with elements to promote and disseminate the results of funded projects. Communication and advertising, in addition to being obligatory, are above all an opportunity for beneficiaries to showcase the projects implemented and the investments made through access to funding granted by the Ministry of Tourism.

INNOVATIVE TOURISM IN A JOURNEY AMONG VENETIAN DEFENSE WORKS

Agenzia per lo sviluppo e la Promozione Turistica della Provincia di Bergamo scarl received funding of xxx euros from the Italian Ministry of Tourism to implement the project described below.

Project Abstract

The project “Innovative tourism in a journey among Venetian defense works” is based on a strategy that spans cities belonging to the UNESCO Site, aimed at increasing tourist presence by at least 5% compared to the 2019 benchmark, reaching a value of at least 3,248,511 tourist presences. The strategy of the tourism enhancement project is based on creating an itinerary among the three cities, with particular attention to the international public but also to the national public from the most distant regions, offering an original sense to the visit of the territories. The target demand includes cultural tourists, interested in original interpretations of places, slow tourists who want to discover the territories connecting the three cities, and tourists no longer involved in work activities who can visit the three cities sequentially even on less crowded days.
Through various integrated actions, the following segments of demand are targeted:

  1. Local tourism: Lombards/Venetians/Emilians able to make a day visit. This target, although interesting for our cities, is difficult to monitor as it does not fall within the count of presences, which corresponds to the number of overnight stays, representing the main indicator (Istat data);
  2. National tourism: Italian visitors who stay at least one night;
  3. European tourism: European visitors who stay at least one night;
  4. Intercontinental tourism: Visitors from North America, South America, the East, Israel, the Arab Emirates who stay at least one night.

To achieve the set objectives, it is considered fundamental to prioritize expenses for the production of promotional content dedicated to visitors who are about to choose their destination, as well as to invest in infrastructural interventions focused on accessibility and reception. The following strengths are identified as the basis for the tourism enhancement strategy:

  • Promotion of direct activities of the UNESCO sites and those related to it, which becomes the engine for the recovery and development in a cultural-touristic key of the cities;
  • Segmentation in the above-described audiences to which the intervention is addressed, that increases the tourism potential of the cities as it shows consideration and monitoring of the needs and characteristics of each target;
  • Use of the portal www.Italia.it, which will become the reference point for all actions related to the project and the showcase for past, present, and future activities;
  • Appeal to the population and tourists for active participation, which can transform the cities into a laboratory of ideas and innovative experiences aimed at increasing attractiveness and tourist presences.

Within the project, a joint promotion of the serial site will be activated, leading tourists to discover the three cities as a whole.
The tourism sector can benefit from the advantages resulting from the expected increase in presences and an increase in the average length-of-stay, thanks to a renewed interest in the activities communicated, proposed, and encouraged through innovative digital tools. These tools act as aggregators of cultural proposals, related to each other due to the same cultural spirit, originating from the values at the basis of the UNESCO site recognition. The birth of new businesses linked to the development of non-hotel realities and connected to the creation of experiences that have UNESCO values as the element of originality is foreseen.

The unified communication and promotional model aims to stimulate the creation of tourist products and visiting experiences that cut across the three cities, a segment not yet perceived by entrepreneurial activities as a source of additional attractiveness. Furthermore, the development of tourist experiences that blend UNESCO themes with other tourist products offered by each city will be incentivized, with exportable formats, with a multidisciplinary approach to tourist offer implying the development of new skills.

The presence of tourist experiences consisting of a varied range of elements becomes attractive for the international tourist who finds a way to experience multiple aspects of the national tourist offer without having to build it themselves. Moreover, the Integrated communication plan presupposes the development of common languages and coherent representations by the entrepreneurial realities of the three cities, generating a unique, recognizable, and unifying brand.
The project expects an increase in the number of specialized tourist guides and an evolution of the visiting service that includes new itineraries and modes of fruition oriented also to multimedia products.

Communicating the product, the UNESCO sites as well as their values, but specific in the enjoyment of the single component, in its innovativeness compared to the current representation of the three cities, expands the perceived offer.
It therefore contributes to attracting additional tourist flows compared to those currently choosing the three cities of the site. UNESCO represents a key element of attractiveness in some foreign markets. The audience attracted by visits to UNESCO sites is sophisticated in the enjoyment of experiences and detached from traditional seasonal contexts.
The discovery itinerary of the three cities through the UNESCO narrative invites slow fruition, with increased stays, and intercepts sections of the public free from work activities.

Thanks to this project, Bergamo, Peschiera del Garda, and Palmanova will activate for a joint promotion, leading tourists to discover the three cities as a whole. The promotion will work towards increasing tourist flows towards the individual cities and, in each of these, towards the other two. An intervention that will increase flows to the individual sites, also increasing the average length of arrivals. The enriched tourist offer and greater promotion of the historical asset will also lead to a deseasonalization of arrivals.

INTERVENTIONS

Innovative emotional video
Production of an emotional video with cuts of different durations, as a privileged promotional tool that will be adapted both for different social channels (YouTube, Meta, TikTok, etc.) and for use in offline environments (for example, LED walls/screens present in airports). The video will be dubbed in various languages (English, French, German, Spanish, Portuguese, Polish).

New web platform
The platform, through API management software, ensures bidirectional exchange of information with relative updating. When possible, the data will be updated in real-time; otherwise, the update frequency will be communicated. Bidirectional connection via API will be made possible by:

  • API with content link: for the enjoyment of digital content shared by operators such as images, videos, articles, APIs with links to recall the resource (content) present within the Operator’s CMS and presented by the TDH;
  • API with content: for the direct enjoyment of digital content shared by the above operators transmitted directly to the end user by the DMS;
  • Information transmission and/or reception APIs: for the exchange of information between TDH and Operator.

The ontological properties of the site’s contents will be adapted.

Realization of time travel experiences
Creation of visit paths consisting of points where spherical 360° videos can be viewed with reenactors allowing “time travels”. At certain points in the individual cities, markers (QR codes) will be installed that will allow visitors to access streaming from their smartphone (without downloading any apps) to immersive videos that will reproduce scenes of war or popular life during the time of the Serenissima or the main historical periods of the cities. Furthermore, the creation of a series of points where visitors can interact with virtual narrators is planned: by framing a QR code, tourists will be able to access videos, multilingual, during which actors will impersonate historical characters and narrate events, stories, and legends of the places of interest, guiding the visitor to the discovery of the transnational site.

Photographic service realization
Realization of photographic services in the three cities in the four seasons, capable of promoting the transnational site using the images made both on different social channels and on the tourist promotion sites of the three cities. The services include the use of different models of diverse ethnicities representing tourists and their emotions in visiting different attractive sites.

Press blog tour
Organization of blog tours and press tours to promote the visit of the three cities.

Influencers
Involvement of influencers (even very vertical ones) to promote the visit of the 3 cities.

Online advertising
Google display and search, Meta, TikTok.

B2B Marketing
Identify B2B marketing strategies to implement actions for an active community.

Updating tourist promotion sites
New engineering, updating, and technological adaptation of the tourist promotion sites of the three cities, with particular reference to dedicated sections in the three portals to the transnational site and to the site and the Venetian Fortress site with integration and interoperability with italia.it.

Infopoint repositioning
Repositioning and new setup of the info-point with a dedicated area to the UNESCO site (Visitor center) with the production of large panels, videos, interactive totems illustrating the three cities and the entire transnational site. The multimedia contents on the UNESCO site can also be used to implement existing Infopoints in other cities, dedicating a specific section to the presentation of the UNESCO site.

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