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Donizetti Theater

Named after Bergamo’s most illustrious and world-famous composer.
With a majestic structure and one of the largest halls in Italy, it is home to a grand opera tradition.

Description

It is the city’s theater and as such represents a historic artistic landmark.
It hosts important festivals such as the Donizetti Opera that help keep the Italian opera tradition alive and enrich the city’s cultural life.

Features

The Donizetti Theater covers a total area of 3200 square meters.
The hall retains the original design of 1786: it measures 360 square meters and is capable of 532 seats (armchairs).
The boxes, divided into three rows, are 102 for a total of 1154 total seats.
You can easily understand the magnificence of this building and the amazement it caused the Bergamasks who saw it rise at a time when only small temporary wooden theaters existed.
In the center of the hall hangs a huge sparkling crystal chandelier with as many as 78 lamps, in addition to the light sources in the boxes.
For the distribution and harmony of sound it can be considered among the best in Italy.
Originally called “Riccardi,” after its builder, this theater is, however, above all the place where the works-more than 70!
– by the great Bergamasque master Gaetano Donizetti are made known and appreciated by the public.
Imagine Donizetti’s emotion as he was invested by an affectionate and heartfelt ovation from the audience in the theater during his opera L’esule di Roma.
This consecration took place in 1840.
Donizetti would die of illness in his hometown of Bergamo a few years later in 1848.

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Donizetti ‘s most frequently performed operas in theaters around the world today are L’elisir d’amore, Lucia di Lammermoor and Don Pasquale.
Also frequently staged are.
La fille du régiment,
La Favorite, Maria Stuarda, Anna Bolena, Lucrezia Borgia and Roberto Devereux.

History

The Riccardi Theater was erected in 1791 with a plastered facade preceded by a small portico, very different from the present one.
After a probably arson fire in 1797, it was rebuilt and reopened in 1800.
In 1897, on the occasion of the centenary of Gaetano Donizetti’s birth, Teatro Riccardi was named after the famous composer: work was also carried out and the building assumed its present appearance.
In the 1920s the century-old barracks of the Fabbrica della Fiera were demolished and, to the design of architect Piacentini, the majestic buildings that you can still see in downtown Bergamo around the theater were built.
After expansion and renovation work began in 1958, in 1964 the renovated Theater began a rich new season of success.
In 1966 the City Council provides its own management of the theater.
In 1968 the ‘Donizetti’ is included, by government measure, in the list of ‘Theaters of Tradition,’ in recognition of its cultural identity.
In 1982 the ‘Donizetti and His Time’ Festival was born, an event aimed at studying and rediscovering the great composer.
The new Ridotto was inaugurated in 1992, as part of the Donizetti Festival, and is also used for meetings, concerts and various events.

Events and Shows

In addition to the Doremix – Opera and Ballet Season, at the Donizetti you can see a well-established and well-attended season of prose and contemporary theater Altri Percorsi, as well as numerous other performance initiatives including the Bergamo International Jazz Festival and the operetta season.
Also hosted by the city’s largest theater is the prestigious International Piano Festival of Brescia and Bergamo, organized by the Ente Festival Pianistico.

Curiosities

The theater debuted Giuseppe Verdi, who was present in the theater, with Ernani in 1844.
The outcome of the performance, curated by Verdi himself, was positive, in a theater crowded with many members of the artistic world of the time.
In 1847, again at Riccardi, there was a memorable performance of the opera I lombardi alla prima Crociata, with a very long ovation to the famous chorus ‘O Signore dal tetto natio,’ an expression of the desire for freedom present in every people.

DONIZETTI THEATER TICKET OFFICE

Piazza Cavour, 15 – Bergamo tel. 035.4160 601/602/603 fax 035.4160670 biglietteriateatro@comune.bg.it Info ticket office openings https://www.teatrodonizetti.it/it/biglietteria-teatro-donizetti/

Price

The teathre is closed for renovation.

Opening times

Biglietteria c/o Propilei di Porta Nuova (largo Porta Nuova, 17 – Bergamo):

da martedì a sabato | ore 13.00-20.00

 

Getting there

BY CAR

Those arriving in Bergamo by car should follow the signs to the city center; once at Porta Nuova it is best to leave the car in the nearest underground parking lots (Piazza della Libertà and Via Borfuro).

Discounted rates for Donizetti Theater patrons with Parcheggi Italia.

Modalities:

  1. after parking your vehicle at the Liberty Square parking lot, you must endorse your parking ticket at the Theater box office before entering the theater to obtain the established flat rate.
  2. at the time of payment, which can be made either at the manual cash register or at the parking lot’s automatic cash register, the collection system will recognize the “theater” fare for the stipulated period.
  3. Any periods in excess of the “theater” time slot will be charged at the regular rate

“THEATRE” fare: for afternoon performances, 3:00 p.m. to 6:00 p.m., and evening performances, 8:00 p.m. to 1:00 a.m., a flat rate of €3.00 will be in effect

BY BUS.

The theater can be reached on foot from the bus station in five minutes, or by buses on urban public transport lines 1 – 6 – 8 – 9 – 10 – 15.
The stop for urban transportation is Porta Nuova (lines 1, 4, 6, 8, 9, 10, 11, 14, 15).

BY TRAIN

The theater can be reached on foot from the Bergamo train station, or by buses on urban public transport lines 1 – 6 – 8 – 9 – 10 – 15.
The stop for urban transportation is Porta Nuova (lines 1, 4, 6, 8, 9, 10, 11, 14, 15).

Where it is located

Cavour Square, 15, 24121, Bergamo, Bergamo

Accessibility

Data sheet

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Italian Ministry of Tourism fund in favor of municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites.

The Minister of Tourism together with with the Minister of Economy and Finance, following an agreement reached at the Unified Conference, has adopted a measure establishing the “Fund in favor of Municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites” (hereinafter referred to as the “Fund”).

The aim is to support the recovery of the tourism sector, particularly affected by the crisis generated by the Covid-19 pandemic, in municipalities characterized by a marked tourist-cultural vocation. The initiative is aimed at and supports Italian cities that are part of the UNESCO Creative Cities Network. The establishment of the aforementioned Fund primarily responds to the objective of revitalizing the Italian tourism sector by supporting the development of projects aimed at enhancing the cultural heritage in cities where the presence of sites listed on the UNESCO heritage list is a determining factor in attractiveness and tourism competitiveness.

The interventions consist of initiatives related to digital tourism promotion and valorization tools, tourist itineraries, tourist marketing projects, as well as construction, structural, or plant works and setups aimed at increasing tourism enjoyment and attractiveness.
The fund has a total financial allocation of 75 million euros. The amount is distributed as follows:

  • 58.8 million for “Municipalities with cultural, historical, artistic, and scenic vocations” in whose territories there are sites recognized by UNESCO as World Heritage Sites;
  • 4.9 million for Italian municipalities that are part of the UNESCO Creative Cities Network;
  • 9.8 million for tourist enhancement interventions in the city of Rome;
  • 1.5 million for assistance activities to municipalities (e.g., verification of proposed projects, reporting, and monitoring) and for the creation and management of the dedicated computer platform for the incentive.

Guidelines for communication and advertising of the interventions have been developed to facilitate the promotion of projects funded. An operational tool aimed at providing beneficiaries with elements to promote and disseminate the results of funded projects. Communication and advertising, in addition to being obligatory, are above all an opportunity for beneficiaries to showcase the projects implemented and the investments made through access to funding granted by the Ministry of Tourism.

INNOVATIVE TOURISM IN A JOURNEY AMONG VENETIAN DEFENSE WORKS

Agenzia per lo sviluppo e la Promozione Turistica della Provincia di Bergamo scarl received funding of xxx euros from the Italian Ministry of Tourism to implement the project described below.

Project Abstract

The project “Innovative tourism in a journey among Venetian defense works” is based on a strategy that spans cities belonging to the UNESCO Site, aimed at increasing tourist presence by at least 5% compared to the 2019 benchmark, reaching a value of at least 3,248,511 tourist presences. The strategy of the tourism enhancement project is based on creating an itinerary among the three cities, with particular attention to the international public but also to the national public from the most distant regions, offering an original sense to the visit of the territories. The target demand includes cultural tourists, interested in original interpretations of places, slow tourists who want to discover the territories connecting the three cities, and tourists no longer involved in work activities who can visit the three cities sequentially even on less crowded days.
Through various integrated actions, the following segments of demand are targeted:

  1. Local tourism: Lombards/Venetians/Emilians able to make a day visit. This target, although interesting for our cities, is difficult to monitor as it does not fall within the count of presences, which corresponds to the number of overnight stays, representing the main indicator (Istat data);
  2. National tourism: Italian visitors who stay at least one night;
  3. European tourism: European visitors who stay at least one night;
  4. Intercontinental tourism: Visitors from North America, South America, the East, Israel, the Arab Emirates who stay at least one night.

To achieve the set objectives, it is considered fundamental to prioritize expenses for the production of promotional content dedicated to visitors who are about to choose their destination, as well as to invest in infrastructural interventions focused on accessibility and reception. The following strengths are identified as the basis for the tourism enhancement strategy:

  • Promotion of direct activities of the UNESCO sites and those related to it, which becomes the engine for the recovery and development in a cultural-touristic key of the cities;
  • Segmentation in the above-described audiences to which the intervention is addressed, that increases the tourism potential of the cities as it shows consideration and monitoring of the needs and characteristics of each target;
  • Use of the portal www.Italia.it, which will become the reference point for all actions related to the project and the showcase for past, present, and future activities;
  • Appeal to the population and tourists for active participation, which can transform the cities into a laboratory of ideas and innovative experiences aimed at increasing attractiveness and tourist presences.

Within the project, a joint promotion of the serial site will be activated, leading tourists to discover the three cities as a whole.
The tourism sector can benefit from the advantages resulting from the expected increase in presences and an increase in the average length-of-stay, thanks to a renewed interest in the activities communicated, proposed, and encouraged through innovative digital tools. These tools act as aggregators of cultural proposals, related to each other due to the same cultural spirit, originating from the values at the basis of the UNESCO site recognition. The birth of new businesses linked to the development of non-hotel realities and connected to the creation of experiences that have UNESCO values as the element of originality is foreseen.

The unified communication and promotional model aims to stimulate the creation of tourist products and visiting experiences that cut across the three cities, a segment not yet perceived by entrepreneurial activities as a source of additional attractiveness. Furthermore, the development of tourist experiences that blend UNESCO themes with other tourist products offered by each city will be incentivized, with exportable formats, with a multidisciplinary approach to tourist offer implying the development of new skills.

The presence of tourist experiences consisting of a varied range of elements becomes attractive for the international tourist who finds a way to experience multiple aspects of the national tourist offer without having to build it themselves. Moreover, the Integrated communication plan presupposes the development of common languages and coherent representations by the entrepreneurial realities of the three cities, generating a unique, recognizable, and unifying brand.
The project expects an increase in the number of specialized tourist guides and an evolution of the visiting service that includes new itineraries and modes of fruition oriented also to multimedia products.

Communicating the product, the UNESCO sites as well as their values, but specific in the enjoyment of the single component, in its innovativeness compared to the current representation of the three cities, expands the perceived offer.
It therefore contributes to attracting additional tourist flows compared to those currently choosing the three cities of the site. UNESCO represents a key element of attractiveness in some foreign markets. The audience attracted by visits to UNESCO sites is sophisticated in the enjoyment of experiences and detached from traditional seasonal contexts.
The discovery itinerary of the three cities through the UNESCO narrative invites slow fruition, with increased stays, and intercepts sections of the public free from work activities.

Thanks to this project, Bergamo, Peschiera del Garda, and Palmanova will activate for a joint promotion, leading tourists to discover the three cities as a whole. The promotion will work towards increasing tourist flows towards the individual cities and, in each of these, towards the other two. An intervention that will increase flows to the individual sites, also increasing the average length of arrivals. The enriched tourist offer and greater promotion of the historical asset will also lead to a deseasonalization of arrivals.

INTERVENTIONS

Innovative emotional video
Production of an emotional video with cuts of different durations, as a privileged promotional tool that will be adapted both for different social channels (YouTube, Meta, TikTok, etc.) and for use in offline environments (for example, LED walls/screens present in airports). The video will be dubbed in various languages (English, French, German, Spanish, Portuguese, Polish).

New web platform
The platform, through API management software, ensures bidirectional exchange of information with relative updating. When possible, the data will be updated in real-time; otherwise, the update frequency will be communicated. Bidirectional connection via API will be made possible by:

  • API with content link: for the enjoyment of digital content shared by operators such as images, videos, articles, APIs with links to recall the resource (content) present within the Operator’s CMS and presented by the TDH;
  • API with content: for the direct enjoyment of digital content shared by the above operators transmitted directly to the end user by the DMS;
  • Information transmission and/or reception APIs: for the exchange of information between TDH and Operator.

The ontological properties of the site’s contents will be adapted.

Realization of time travel experiences
Creation of visit paths consisting of points where spherical 360° videos can be viewed with reenactors allowing “time travels”. At certain points in the individual cities, markers (QR codes) will be installed that will allow visitors to access streaming from their smartphone (without downloading any apps) to immersive videos that will reproduce scenes of war or popular life during the time of the Serenissima or the main historical periods of the cities. Furthermore, the creation of a series of points where visitors can interact with virtual narrators is planned: by framing a QR code, tourists will be able to access videos, multilingual, during which actors will impersonate historical characters and narrate events, stories, and legends of the places of interest, guiding the visitor to the discovery of the transnational site.

Photographic service realization
Realization of photographic services in the three cities in the four seasons, capable of promoting the transnational site using the images made both on different social channels and on the tourist promotion sites of the three cities. The services include the use of different models of diverse ethnicities representing tourists and their emotions in visiting different attractive sites.

Press blog tour
Organization of blog tours and press tours to promote the visit of the three cities.

Influencers
Involvement of influencers (even very vertical ones) to promote the visit of the 3 cities.

Online advertising
Google display and search, Meta, TikTok.

B2B Marketing
Identify B2B marketing strategies to implement actions for an active community.

Updating tourist promotion sites
New engineering, updating, and technological adaptation of the tourist promotion sites of the three cities, with particular reference to dedicated sections in the three portals to the transnational site and to the site and the Venetian Fortress site with integration and interoperability with italia.it.

Infopoint repositioning
Repositioning and new setup of the info-point with a dedicated area to the UNESCO site (Visitor center) with the production of large panels, videos, interactive totems illustrating the three cities and the entire transnational site. The multimedia contents on the UNESCO site can also be used to implement existing Infopoints in other cities, dedicating a specific section to the presentation of the UNESCO site.

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